Tareq Hadhad: Adapt your product to the Canadian market - Advice from Atlantic Canada’s Immigrant Entrepreneurs

An Interview with Public Policy Forum


Kelly Toughill: “Hadhad is the 27-year-old CEO of Peace by Chocolate, and he may be the most visible face of Syrian refugees in Canada.

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He was a medical student with no prior business experience when his family landed in Antigonish in 2015. Since the family started its now-famous chocolate business, Hadhad has done more than 400 interviews and delivered more than 350 speeches.

His father ran one of the largest chocolate factories in the Middle East before it was bombed, so the business wasn’t new to the family, but it was new to Hadhad, who had spent his life before the war studying medicine.

Hadhad credits community support, timing and good marketing for his family’s extraordinary success in Canada.”

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Tareq Hadhad